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Contemporary Sport Management With Web Study Guide-4th Edition Free

The third category, the commercial sector, is composed of organizations whose ultimate objective is generating profit. Many sport organizations and their supporters operate in this sector. Commercial organizations in sport include professional sport franchises, leagues, and other sport entities (e.g., Sky Blue FC, SKA Saint Petersburg, Los Angeles Sparks, Ultimate Fighting Championship); sport providers (e.g., downhill ski resorts, golf, fitness clubs, bungee jumping facilities, zorbing facilities, event management firms, sport marketing agencies, sport facilities contractors and operators); sporting goods manufacturers (e.g., Nike, Russell, New Balance, Head) and retailers (e.g., Dick's Sporting Goods, Foot Locker); sport media (e.g., ESPN, NBC Sports, NFL Network, The Hockey News); and corporations that support sport with sponsorship and endorsements (e.g., Coca-Cola, Visa, McDonald's, Budweiser). Commercial organizations are central to the operations of the entire sport industry and serve an important function to provide sport products and services to the population.

Contemporary Sport Management With Web Study Guide-4th Edition



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